This blog post coins the tern, Technological Acceptance. I’ll probably write an article on this later…
I just read (what sounded like, but wasn’t) a shamelessly self-promoting article about an emerging social medium adopted by the Church–Yammer. Reading the article made me question, “Are we caught in the Bermuda Triangle of Technology™?”
Are we going through the same motions, trying to escape, but not realizing that we are not getting anywhere? Like the Kübler-Ross model, commonly known as the five stages of grief, as a community, I think we go through elements of a similar cycle every time we are faced with the advent of a new technology:
- Denial – “This is never going to catch on”
- Anger/confusion – “This is dumb. I don’t know to use it. What’s its purpose?”
- Bargaining – “Well, I suppose I could leverage some of its features…”
- Depression – “What have we done?! [Exasperated] We are all using it and we are still not getting anything done!”
- Acceptance/Settling – “Oh well. At least some features are being used. (Correctly? Probably not.) Let’s look for a new media to help fill the holes.
According to the evangelical article on the use of social media in the workplace, “the leaders of tomorrow will be those that empower others.” Now, whether a manager decides to connect and communicate with his or her employees in person or via social media technology–that is up to them. The article is not arguing that those who produce the most social media volume (those who are the most visible online) will automatically be labeled “experts” and undermine or replace existing managers–that would be awful! If that were the case, the board of directors would soon be overtaken by a few self-selected, self-centered, over-opinionated blabber mouths.
The purpose of the article it to help define the use of this specific social media tool, Yammer. Thank heavens! We are being flooded with so many new technologies each day that we are never given a chance to think about how they ought to be used.