My first encounter with the term, filter bubble was when I tried purchasing some a/v equipment on Amazon.com. My sister randomly came across a good deal and told me where to find it for a certain price. When I logged in and navigated there, I found that the item was about $5 more than what was advertised for her.
After watching this video, I am saddened by the prospect of only being surrounded by people whose ideas are similar to my own. This reminds me of a great quote by a Greek Philosopher (I think) that I am trying to remember … it says something like, “one way to ensure that you will be confidently ignorant is to surround yourself with like-minded people.”
As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.