A Web of One

My first encounter with the term,  filter bubble was when I tried purchasing some a/v equipment on Amazon.com.   My sister randomly came across a good deal and told me where to find it for a certain price.  When I logged in and navigated there, I found that the item was about $5 more than what was advertised for her.

After watching this video, I am saddened by the prospect of only being surrounded by  people whose ideas are similar to my own.  This reminds me of a great quote by a Greek Philosopher (I think) that I am trying to remember … it says something like, “one way to ensure that you will be confidently ignorant is to surround yourself with like-minded people.”

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview.  Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

Google, Amazon, Netflix, Yahoo, Washington Post–give me what I need, not what I statistically want!


About bryantanner

I'm obsessed with learning via the appropriate technology. My professional mission is to effectively deliver instruction to learners in a way that yields the greatest results for all stakeholders involved.
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One Response to A Web of One

  1. Perkins says:

    Oooh. I hadn’t thought about it that way. I have just generally been grateful that the internet figured out I’d rather have ads for outdoor clothing than dating websites.

    But you’re right, there are dangers there.

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