Bryan’s brazen assumption of the day:
Timeliness (the ability to meet time-critical needs), is becoming more important to organizations than the craft of their instructional content. While cost of projects remains constant (as cheap as possible), I’ve sensed a shift in emphasis from the integrity of the instructional design of learning solutions to it’s speed of delivery and accessibility.
Organizations are gravitating towards tools like Adobe Connect, which create, publish, track and measure effectiveness (all in one tool).
While both are important, if you had to choose, which do you feel would be more important for YOUR organization? TIMELINESS or CRAFT of content?
Here’s a metaphor to illustrate the question: You are a constructor of homes. Is your client asking you to build your home in a week? If this is the case, you can do it, but assuming the cost is locked, the quality of the job will be horrible. In order to meet the time-critical need of the client, you would select a single, most-efficient tool for the job (but is obviously not the best choice for building houses). Or, conversely, do are you feeling pressure to construct the best home possible for a relatively low cost, leading you to carefully select a variety of tools from your toolbox (and possibly purchase additional tools) to perform the tasks as precisely as possible given the available money?
The debate is raging in my mind…
The decision really depends on the people (background & personalities) that make up ones learning and development team and how they perceive their business needs.
Regardless, a conversation must take place between the instructional designer and the decision maker regarding the the importance that needs to be placed on the three-way balance. (Cost, Craft, Time.)