10 Keys to Convincing Arguements

  1. Prepare.  Practice portraying yourself as the underdog.  Fundamentally, everyone wants to fight for the underdog.
  2. Open the other to receive your argument.
  3. Give the argument in the form of a story.  Everyone is conditioned to listen to stories.
  4. Tell the truth.  Being open and real is powerful.
  5. Tell the other what we want.  Never leave the other to guess what we want.  They might be wrong.
  6. Avoid sarcasm, scorn and criticism.  Use humor cautiously.  Hold back insult.  No one admires the critic, scoffer.
  7. Logic is power.  If it’s on our side, ride it all the way.  Naturally we equate logic with truth.  However, do not give up creativity for logic.  Logic can also be boring.
  8. Action and winning are brothers.  The worst of head on attacks is better than the passive defense.  Counter punchers  most often lose.
  9. Admit at the outset our weakness.  Honest admission endows us with credibility and leaves your opponent with nothing to say that has already been said.  However, do not give them wisdom they don’t possess.
  10. Understand our power.  Give ourselves permission only to win.  Remember arrogance and stupidity are close relatives to confidence.

Gerry Spence

P.S. The greatest thing I learned from this tree-hugging, Native-American sympathizing attorney is that I need to eradicate the commonly-held belief that in order to get what I want, others must give up what they want.  The opposite is true; I will more likely get what I want when I can find a way to help the other party to get what they want.


About bryantanner

I'm obsessed with learning via the appropriate technology. My professional mission is to effectively deliver instruction to learners in a way that yields the greatest results for all stakeholders involved.
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