Jason Bickel is an educator with Rapid Intake. This morning, Jason presented a eLearning webinar on how to deliver content on mobile devices. One of the concepts he presented a model on how to develop mobile presentations. There are four parts to this Presentation Development Model:
Message—Know the essential messages, language, look/feel
Audience—Know your audience’s needs, mindset, where & when they will be using it
Construct—How are you going to keep your learners engaged?
Delivery—How do you want the learning module to connect with you learners via the five senses?
This seems like a practical and comprehensive approach to developing materials for learning events. Granted, there are other considerations, especially in large organizations. For example, we haven’t discussed globalization or localization at all. However, for smaller, homogenous groups, I imagine this model works very well.
Bonus side note: For how long does the average mobile user look at their phone at any given time? (Source: Jason’s recent research)
- Messaging: 5-20 seconds
- Social media: 1-2 minutes
- Content: 30-90 seconds