My father always said, “you get what you pay for.” Generally speaking, I have found this to be true. However, as openEd advocate, it’s hard for me to disregard free learning opportunities. Khan Academy is a prime example of a free, yet quality, knowledge resource.
I sense that today’s learners are feeling more and more empowered to take ownership of their own learning. Business-minded individuals are keying into this trend and beginning to take advantage of this “education market.” When I see education peddlers, like the two listed below, I have to wonder (as an self-respecting consumer would), how can I evaluate whether these products are worth my time and money? What can they do as learning providers to help convince me? What I am seeing in the examples makes me feel suspicious. E.g. Immediate requests for personal information, arbitrary discounts, a CEO telling me what I need…
- iPad Programming from http://www.edumobile.org — Create a iOS app with no previous experience! (30-day money-back guarantee)
My marketing suggestions:
- Include raw, personal, testimonials (vids) from learners like me.
- Give me more up front for free. I’ve been burned too many times by scammers who just want to collect and sell my contact information. First, let me taste the goods.