Phasing Out ADDIE

ADDIE is an acronym used to describe a creation process for instruction.  It stands for:

  • Analyze
  • Design
  • Develop
  • Implement
  • Evaluate

ADDIE has served as the “king” of ISD (instructional systems design) models for the past 30 years.  In recent years however, practicing designers have been calling for a model that lets them test their designs more frequently.  Michael Allen’s SAM model has been getting a lot of attention lately for its emphasis on testing multiple, rapid iterations in the field.  While any effort involving the learner in the design process is a step forward in my opinion, it is not enough.  Up to this point, most of the popular ID models have essentially been instruction-centered.

So here’s my revolutionary idea: my ISD model (model on how to develop instruction) will be fundamentally learner-centric.  I haven’t figured out details of the infrastructure  yet, but it will be built around a social network of users.  A team of alpha testers will initially be identified from the user group, based on community klout, user relevancy,  and schedule availability.  I will market it primarily to large corporations. (More to come later…)

I’m positive I’m not the only person developing new ISD strategies that leverage the power of social.  In fact, I hope that the entire field of instructional design will be headed there soon.  (Perhaps I’ll have to publish a dissertation and a few books proving its effectiveness before learners start to get the attention they deserve.)  But when this catches on, I won’t be surprised if the term, ADDIE, gets phased out completely.  However, I’m sure it will still be taught at universities in the section on “History of ISD.”  In that event, I highly recommend using this infographic, created by Justin Ferriman, to brush over the ADDIE essentials.

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About bryantanner

I'm obsessed with learning via the appropriate technology. My professional mission is to effectively deliver instruction to learners in a way that yields the greatest results for all stakeholders involved.
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