ADDIE is an acronym used to describe a creation process for instruction. It stands for:
ADDIE has served as the “king” of ISD (instructional systems design) models for the past 30 years. In recent years however, practicing designers have been calling for a model that lets them test their designs more frequently. Michael Allen’s SAM model has been getting a lot of attention lately for its emphasis on testing multiple, rapid iterations in the field. While any effort involving the learner in the design process is a step forward in my opinion, it is not enough. Up to this point, most of the popular ID models have essentially been instruction-centered.
So here’s my revolutionary idea: my ISD model (model on how to develop instruction) will be fundamentally learner-centric. I haven’t figured out details of the infrastructure yet, but it will be built around a social network of users. A team of alpha testers will initially be identified from the user group, based on community klout, user relevancy, and schedule availability. I will market it primarily to large corporations. (More to come later…)
I’m positive I’m not the only person developing new ISD strategies that leverage the power of social. In fact, I hope that the entire field of instructional design will be headed there soon. (Perhaps I’ll have to publish a dissertation and a few books proving its effectiveness before learners start to get the attention they deserve.) But when this catches on, I won’t be surprised if the term, ADDIE, gets phased out completely. However, I’m sure it will still be taught at universities in the section on “History of ISD.” In that event, I highly recommend using this infographic, created by Justin Ferriman, to brush over the ADDIE essentials.