Phasing Out ADDIE

ADDIE is an acronym used to describe a creation process for instruction.  It stands for:

  • Analyze
  • Design
  • Develop
  • Implement
  • Evaluate

ADDIE has served as the “king” of ISD (instructional systems design) models for the past 30 years.  In recent years however, practicing designers have been calling for a model that lets them test their designs more frequently.  Michael Allen’s SAM model has been getting a lot of attention lately for its emphasis on testing multiple, rapid iterations in the field.  While any effort involving the learner in the design process is a step forward in my opinion, it is not enough.  Up to this point, most of the popular ID models have essentially been instruction-centered.

So here’s my revolutionary idea: my ISD model (model on how to develop instruction) will be fundamentally learner-centric.  I haven’t figured out details of the infrastructure  yet, but it will be built around a social network of users.  A team of alpha testers will initially be identified from the user group, based on community klout, user relevancy,  and schedule availability.  I will market it primarily to large corporations. (More to come later…)

I’m positive I’m not the only person developing new ISD strategies that leverage the power of social.  In fact, I hope that the entire field of instructional design will be headed there soon.  (Perhaps I’ll have to publish a dissertation and a few books proving its effectiveness before learners start to get the attention they deserve.)  But when this catches on, I won’t be surprised if the term, ADDIE, gets phased out completely.  However, I’m sure it will still be taught at universities in the section on “History of ISD.”  In that event, I highly recommend using this infographic, created by Justin Ferriman, to brush over the ADDIE essentials.


About bryantanner

I'm obsessed with learning via the appropriate technology. My professional mission is to effectively deliver instruction to learners in a way that yields the greatest results for all stakeholders involved.
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